Connecting South Indian Brands with a Global Audience

Connecting South Indian Brands with a Global Audience

If you are looking to expand to North America, you are exactly where you need to be.

If you are looking to expand to North America, you are exactly where you need to be.

The Roots Company is your strategic partner in taking your brand beyond borders.

The Roots Company is your strategic partner in taking your brand beyond borders.

We specialize in introducing the rich and diverse products of South India to the thriving Indian diaspora in the US and Canada. 

Our mission is to connect your brand with consumers who long for the authentic flavors, textures, and aromas of their homeland. 

Partner with us to bring your products to a new, appreciative audience and grow your market presence internationally.

Services

The Roots Company offers a full suite of services designed to help South Indian brands successfully enter and thrive in the North American market. Partnering with us means gaining a dedicated ally in growing your brand's international footprint.

Market Analysis

Detailed insights into consumer preferences and market trends within the Indian diaspora.

Distribution Network

Efficient and reliable distribution channels to ensure your products are available in key markets.

Marketing and Branding

Tailored marketing strategies that resonate with the cultural and emotional needs of our audience.

Regulatory Compliance

Assistance with navigating the regulatory landscape of the US and Canada to ensure smooth market entry.

About us

We have been in the Food & Hospitality business since 2018. We currently distribute several Indian Food brands throughout USA & Canada, ( 30+ Regional Distributors & 1000+ Grocery stores) including Lion Brands, Vellanki, Telugu Brands, Grand Sweets, Deccan Rice etc.

Let's Grow Together

We would love to talk to you. You can schedule a call with us using the calendar below.

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