About Us
We specialize in the export and import of premium South Indian food, health, beauty, and lifestyle brands.
- Who Are We?
Precision in Motion. Brands in Action.
Based in Los Angeles, The Roots is a global distribution leader specializing in Indian FMCG products. We bridge cultures and continents — importing and exporting high-quality, in-demand South Indian brands across India and the US. Full-scale B2B logistics and supply chain support
- What they said
Innovation at the Core of Industry
With a focus on sustainability and innovation, we create manufacturing solutions that contribute to a brighter, more resilient future.
Our Journey
Hailing from the Chettinad region of Tamil Nadu, India, known for its rich cuisine, founder Siva Lakshmanan and his family came to the United States seeking a better life. Like many immigrants, they faced challenges adapting to a new country, but one thing remained constant — a deep connection to food and the traditions it carries.
In the 1990s, authentic South Indian products were scarce in America, and it was clear that the growing Indian diaspora had limited access to the flavors and wellness products of home. Over the years, while many Indian brands have entered the market, high-quality South Indian offerings, especially those rooted in organic, ayurvedic, and wholesome ingredients, remained underrepresented.
At The Roots, we bring safe, authentic, and thoughtfully sourced South Indian products to North America. We aim not only to make health and wellness accessible, convenient, and affordable but also to partner with companies that use sustainable practices and ensure workers are treated fairly. Every product is carefully packaged and curated to bridge culture, health, and quality, connecting people across North America to the rich heritage of South Indian traditions.